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Lahaina's eclectic surf brand + boutique

We cultivate a longboarding surf culture by inspiring a creative style of living

“One of my all time favorite stores.  Goin Left has such a great variety of truly unique items. The customer service is fantastic, attention to detail is unmatched, and the vibe is amazing. If I could model my whole house (or life) off of this store, I would.”

Kirsten Bagwell

Hey! I'm Jennifer

Woman, minority, artist, entrepreneur, and surfer - driven by style and practicality. I’m powered by the sun and the beautiful community that I’m surrounded by every day.  My shop has always been a reflection of me and my vision of living in Hawai’i.  

More about me